I'm obviously going to have to give up smoking women
Who was it that decided the best way to read a news headline was to emphasise the very last word in the sentence, regardless of its importance? Am I the only person who feels like I'm being treated in a patronising way by the newsreader? (You can't understand this unless I make it really clear.)
Aside from being really annoying, it can actually change the implied meaning of the story. These examples from Sky News this morning:
"A woman infected by swine flu has died in Scotland" - delivered in such a way as to imply that the real tragedy here is that the poor woman couldn't have been moved to a more civilised part of Britain before her death.
Better still:
"Researchers have found that men are much more likely to die of cancer than women" - what, really? Men are more likely to die of women? That is an alarming statistic indeed...






Great example from the
Great example from the Archers a while back- 'Good luck- and let me know if ever you need a job in the future'