I know that publicity tends to exaggerate, but companies ought to know that there are limits. Today a brochure for "haart of bedford" (sic) dropped onto my doormat, advertising their services as estate agents; whichever consultancy firm came up with their slogans made an unfortunate miscalculation with this one:

there's never been a better time to buy your new home. (sic)

Given how widely it has been reported that the exact opposite is true, I think that could be what we call stretching credulity too far...