So, shall we analyse what’s going on in this advert? Oh, do let’s.
The thing that strikes me is that, although lastminute.com promise ‘concierges that read your mind’, this fellow’s mind doesn’t really take a lot of reading. It may be the kind of thing that certain people book late deals for, but it seems a rather inappropriate thing on which to base an advertising campaign.
If the concierge’s face is anything to go by, he’s none too happy to have read this particular mind, though the reluctance in his expression suggests that he is well aware that simply reading a customer’s mind is not all that’s required of him. No doubt he’ll be handsomely tipped, but one feels that he’s already hunting around for other hotels to work in.
Indeed, the particular stances adopted by both characters in this horrific vignette indicate that, having read the customer’s mind, said concierge has already at least hinted that he is well aware of what the customer wants from him, and said customer is really quite chuffed at the thought of what is to follow. And the concierge is inwardly sighing because he was rather hoping he’d misread this customer’s mind all along.