Christmas is for sharing

Thank goodness Sainsbury’s is around to remind us that the First World War wasn’t all THAT bad. Those frost covered trenches were quite beautiful really, and our humble Tommies, watched by gentle officers, sang in different regional accents in time with the distant strains of German carolling which echoed through the snow each night. A simpler time, but on the whole a happier one.

Oh, and did I mention, there was FOOTBALL! (It was one of our Tommies what instigated it, of course. Jerry started the war but WE DAMN WELL STARTED THE FOOTBALL.) That’s why Wilfred Owen and Rupert Brooke mostly wrote poems about football, though of course their work has been hijacked by the loony left who just want to focus on the mud and blood and suffering and the fact that Boxing Day was a bit of a downer because instead of footballs it was, well, bullets and grenades, but what would they know, they weren’t there, whereas this Sainsbury’s advert has been METICULOUSLY RESEARCHED you know and clearly demonstrates that the real message we ought to be taking in the centenary of the outbreak of the First World War is:

BUY SAINSBURY’S.

Because Christmas is for sharing, you see? And sharing is the thing for which corporate giant Sainsbury’s is best known, ask any British farmer or small trader. It’s hard to think of a more appropriate partner for the Royal British Legion, except perhaps for arms traders Lockheed Martin and BAE who fortunately have both sponsored Royal British Legion events this year, because it’s important that we don’t forget the vital role the arms trade played in ensuring that all sides in the First World War were able to keep it going for four years. Because if the war had just fizzled out then THERE WOULD NOT HAVE BEEN ANY FOOTBALL AT CHRISTMAS.

And, lest we forget, that is what war, and Christmas, is all about.

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